Brand Identity Design for a creative agency based in Vienna, Austria.

SOUK Social is a creative agency specialised in making short content with long impact - specifically Reels for Social Media. SOUK turns brands into conversations with content that breathes culture and performs very well in the Austrian market.

The word ‘‘SOUK’’ in Arabic means Marketplace thus the brand is positioned with a cultural background and vibrant tone. The founders, originating from North Africa - are famous for their family businesses in orange production. 

Thus, the whole concept is waving around a vibrant, fruitful design with a premium chunky & bold typeface from Tropical Type - Big Sexy Sans. I have made multiple illustrations for the brand, whereas the most specific one is the orange tree subtracted into the letter ‘‘O’’ making a vibrant unusual look and giving the brand a clear differentiation from other creative agencies in the Social Media space.

The colour palette I developed is also a strategically chosen asset - setting SOUK apart from all other competitors in Austria. My overall vision was to give the brand a so-called urban street touch, just as the Arabic Markets represent throughout the North African region.