The Founder reached out to me and needed a full Brand Strategy, Art Direction & Brand Design engagement on this project. I’ve designed the Logo based on the imagination of a feather and ink (referring to an old Arabic pen). My whole concept with naming the Brand & the Art Direction as well as the Logo Design was to bring the idea that each individual is writing their own history on a daily basis and thus making a pragmatic, proactive and organised life. The word ‘‘Khair’’ that I came up with - primarily in Arabic means: goodness, well-being, benefit.