Art Direction & Brand Identity Design for a Property Management Organisation in Europe, with offices in Bratislava, Brussels & Vienna. 

I’ve had the privilege to rebrand one of the most significant Property Management Organisations in Europe. Hosting Club helps property owners manage their properties & maximise their incomes, with smart bookings & organisational rent management.

I’ve partnered with a Copywriter and we developed a whole new Brand Direction for Hosting Club. I designed the logo in a pretty minimalistic style while holding clarity & readability. The attractive ‘‘open door concept’’ where the letter ‘‘H’’ is an open door when looking from proper angles. Thus, the concept is about openness & symbolises also properties.

The vibrant colour palette stems from the fact that the founders have North African origin, but also from the fact that we wanted to give the brand a bold & vibrant look, positioning the brand very different from what we currently have in the European Real Estate Market. Along with a very bold & condensed typeface - we managed to create a community driven approach around Hosting Club - which looks familiar, approachable & friendly.

I’ve designed a whole new Brand Book for Hosting Club, as well as many Marketing Assets & Print / Promotional Materials. Also, I’ve done a bit of Art Direction for the Web Design - partnering up with a web designer & developer.