Art Direction & Brand Identity Design for a startup - daily planner App which balances between spiritual and worldly life.

Specifically designed for Muslim practicers worldwide - it helps individuals in managing their day to day activities while having reminders of daily prayers, rituals & routines. 

The Founder reached out to me and needed a full Creative Strategy: Naming, Brand Identity Design & Art Direction. 

I came up with the name originating from an Arabic word ‘‘Khair’’ which means ‘‘goodness’’, ‘‘benefit’’ or ‘‘welfare’’. 

I’ve designed the logo based on the imagination of a feather and ink - referring to an old Arabic pen. Thus, the concept is coming from each individual writing his own history on a daily basis. In that way, the app itself is making an impact in somebody’s life giving it a new proactive, organised & purposeful dimension. 

The colour palette on the other hand, is referring to a specific mix of emotions - referencing energy, stability, movement and a tech vibe.