Art Direction & Brand Identity Design for a startup from Brussels, Belgium.

Nova Hubs exists to enable SME owners, entrepreneurs, and real-estate professionals to execute their ideas efficiently by providing the right physical spaces — practical, compliant, scalable, and future-ready.

I’ve designed the Brand Identity in a minimal, geometric form, where the logo is constructed in a way that is referencing an architectural space & forming an abstract and bold letter ‘‘N’’.

Since Nova Hubs is a scalable real estate startup, buying properties and business units, I developed a series of minimal geometry shapes referencing different stages of the brand. The colour palette on the other hand, serves as a reminder of efficiency, sustainability & authority within the ecosystem. Paired together with DM Sans - Nova Hubs Visual Identity feels just like the brand itself - practical, compliant & future-ready.