The newly established brand aimed to have a sophisticated and simple Brand Identity that represents the culture and community from where it comes from. Thus, my whole approach & concept was waving around simplicity with a touch of elegance. The word FLORE, originating from a Latin word meaning blooming - was my main motive within this design to establish the brand as the ‘‘spring’’ of modern fashion design look in small communities. My role emphasised also Brand Assets Design, mainly for Print & Packaging, as well as Photography Art Direction for the whole brand.