Resources & Tricks on how to get smart with money & investments is Gelduitleg’s primary focus. The brand needed a fresh start so my role was to design the Brand Identity from scratch, as well as developing a Motion Design Toolkit & creating a Logo Animation. My Logo Design & Animation was representing money & collections in a geometrical shape of coins and clean typography - where we avoided the corporate finance design look and settled the brand with a new approachable, yet refined design aesthetic. The colour palette gave a playful vibe, while still maintaining consistency and evoking a sense of stability within the brand.