Art Direction & Brand Identity Design for a startup with an already established App Portfolio.

10x is an AI-driven startup which focuses on transformation in the E-commerce space through data, content & intelligent development.

I’ve designed the Brand Identity in a minimal, geometric form, where shapes are constructing the logo and are being used as brand assets throughout the entire identity. Shapes are creating emotions within the 10x system and thus underlining every action that follows. The conceptual part is that the whole 10x promise is built on growing other businesses and thus the shapes in the brand are representing the scalability & structure in 10x.

As for the colour palette, I wanted to emphasise that the brand is very human driven, and avoid flashy AI trendy colours which are currently flashing through the market. Thus position the brand with earthy tones giving the brand attributes of a human drive.

The minimal approach gives the brand an absolute freedom in later stages of the brand development - highlighting the brands services and artificial look.