10x is a startup, but with an already established portfolio. It’s the parent company of many small apps that operate in the Ecommerce space. The main focus is transformation through scaling different parts of each app and growing exponentially. The brand enables to scale, grow & utilise AI tools in order to reach maximum visibility through content & rich app features. I’ve designed the Brand Identity in a very minimal, geometrical form, where the line represents the number 1, the circular shape number 0 and thus forming a number 10. Then, the circular shape is divided into two pieces which represents the transformation and scalability of the brand and thus forms an abstract letter X. As for the colour palette, I wanted this brand to be very human driven, to avoid flashy AI colours which are currently on the market, and position the brand with earthy tones giving the brand attributes of a human drive. I’ve created a whole Brand Guideline kit for the Brand as well as some minimal illustrations which represent certain processes and emotions within 10x as a global growth platform.