BRANDING‍ ‍SOCIAL MEDIA DESIGN‍ ‍PRINT DESIGN‍ ‍ILLUSTRATION

SOUK Social - a creative agency in Vienna (Austria), specialized in making short content with long impact dominating the social media game in Austria. The Founders have an origin from North Africa: Tunisia and Morocco, but they’ve been born and raised in Vienna. Thus, they came up with an attractive name originating from an Arabic word ‘‘SOUK’’ - meaning The Marketplace. Consequently, SOUK represents the marketplace for brands aiming for social media content. Additionally, Tunisia & Morocco are very famous for their oranges production & market distribution - so I’ve introduced a subtle identity spark within the letter ‘‘O’’. The Founders were exceptionally brave in the Creative Direction for the brand itself. While most social media agencies in Vienna have a conventional visual direction & brand positioning, SOUK Social was positioned to be a bold & vibrant competitor, with a cultural upbringing.