ART DIRECTION‍ ‍BRANDING‍ ‍LOGO DESIGN‍ PRINT DESIGN‍ ‍WEBSITE DESIGN

Kairos Arc is a Swiss-based Decision Intelligence startup founded in Zurich, Switzerland. It’s a deterministic escalation governance engine.The word mark is self explanatory, where the letter ‘‘O’’ is cut and represents the arc - combined with Safiro from Atipo Type Foundry. The whole identity is anchored around the Arc in a Swiss Design style. The color palette represents the depth & systems behind the engines & delivers a monumental, institutional look of quiet authority.